Purpose: The purpose of this research paper is to study the relationship between entrepreneurial marketing strategy (EMS), institutional environment (IE) and business performance (BP). Further, it examines the role of gender and entrepreneurial experience (EE) as moderators of EMS-BP and IE-BP...

Purpose: This study aims to examine the relationships between the online communities’ characteristics and resilience to negative information (RNI) mediated by both brand knowledge and brand involvement. Design/methodology/approach: According to stimulus-organism-response (S-O-R) framework,...

Purpose: There is a substantial body of the literature on the role of destination image in tourist’s future behavior, however, the majority of these studies were conducted in “Sun-and-Sand” destinations, and only a few studies have addressed this research topic in...

Purpose – This exploratory paper aims to extend the research on customer co-creation behavior into an emerging market. To this end, it empirically examines the influence of e-service quality dimensions on customers’ willingness to participate in online co-creation experience, in conjunction...

This paper seeks to understand the criteria which students use to evaluate teaching effectiveness. Using structural equation modeling with a sample of business students from Egypt, the findings indicate that the above criteria comprise six factors: organization of the course, fairness of...