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Luxury is still alive and well : a spotlight on its multifaceted components
Michel, Géraldine; Stathopoulou, Anastasia; … - In: Journal of business research : JBR 153 (2022), pp. 276-284
Persistent link: https://www.econbiz.de/10013534085
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Global corporate reputation : a projective qualitative approach from a customer perspective
Youness, Chebli; Valette-Florence, Pierre; Assaf, Cynthia - In: Qualitative market research : an international journal 27 (2024) 1, pp. 108-128
Persistent link: https://www.econbiz.de/10015324633
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Vers une solution au gaspillage alimentaire chez les distributeurs ? : influence de la transgression ordinaire sur les associations symboliques et la relation à l'enseigne
Hanan, Audrey; Moulins, Jean-Louis; Valette-Florence, Pierre - In: Recherche et applications en marketing : RAM 39 (2024) 3, pp. 12-44
Persistent link: https://www.econbiz.de/10015154616
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L' usage des émotions négatives en communication de santé publique : étude des effets de la peur, la culpabilité et la honte
Becheur, Imène; Valette-Florence, Pierre - In: Recherche et applications en marketing 29 (2014) 4, pp. 96-119
Persistent link: https://www.econbiz.de/10011477850
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Beyond rarity: the paths of luxury desire : how luxury brands grow yet remain desirable
Kapferer, Jean-Noël; Valette-Florence, Pierre - In: The journal of product & brand management 25 (2016) 2, pp. 120-133
Persistent link: https://www.econbiz.de/10011524047
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Pursuing the concept of luxury : introduction to the JBR special ossue on "luxury marketing from tradition to innovation"
Chandon, Jean-Louis; Laurent, Gilles; Valette-Florence, … - In: Journal of business research : JBR 69 (2016) 1, pp. 299-303
Persistent link: https://www.econbiz.de/10011417728
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How price display influences consumer luxury perceptions
Parguel, Béatrice; Delécolle, Thierry; … - In: Journal of business research : JBR 69 (2016) 1, pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
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Luxury brand desirability and fashion equity : the joint moderating effect on consumers' commitment toward luxury brands
Pham, Mélanie; Valette-Florence, Pierre; Vigneron, Franck - In: Psychology & marketing 35 (2018) 12, pp. 902-912
Persistent link: https://www.econbiz.de/10011970109
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Business marketing in France : can the case be made for "French exceptionalism" or is it just a slight variation?
Akrout, Houcine; Kaswengi, Joseph; Valette-Florence, Pierre - In: Journal of business-to-business marketing 25 (2018) 3, pp. 187-211
Persistent link: https://www.econbiz.de/10011917203
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The impact of increased brand penetration on luxury desirability : a dual effect
Kapferer, Jean-Noël M.; Valette-Florence, Pierre - In: The journal of brand management : an international journal 25 (2018) 5, pp. 424-435
Persistent link: https://www.econbiz.de/10011919421