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Persistent link: https://www.econbiz.de/10011559759
Purpose: When in the Summer of 2015 unprecedented numbers of refugees traveled through Austria, not only public and governmental authorities were challenged to provide support, but also the business sector. Various companies responded to the challenge by organizing relief actions, among them...
Persistent link: https://www.econbiz.de/10012066895
Purpose: The purpose of this paper is to explore the impact of critical, journalistic documentaries on viewers. More precisely, it investigates the effects of responsibility attribution and surprise on stakeholder attitude, trust and identification. Design/methodology/approach: In a...
Persistent link: https://www.econbiz.de/10012184592
Persistent link: https://www.econbiz.de/10012406561
Purpose: Based on social exchange theory, the study examines the influence of informational and relational internal communication on cognitive and affective responses and job engagement during organizational crises caused by the COVID-19 pandemic. Design/methodology/approach: Data were...
Persistent link: https://www.econbiz.de/10012639948
Persistent link: https://www.econbiz.de/10012104881
Based on the findings of an empirical study among communication executives in 11 multinational companies we propose an increasingly integrated approach to corporate branding. Key aspects which support our claim are the growing importance of the financial community, the augmenting skills shortage...
Persistent link: https://www.econbiz.de/10014691527
Purpose – This research aims to investigate how critical media coverage of an organisation affects its employees. The authors expect the effects to be similar to the way media coverage about an individual would affect this person, termed “reciprocal effects”. Design/methodology/approach...
Persistent link: https://www.econbiz.de/10014692056
Purpose: This editorial is an introduction to the special issue on CSR communication related to the 4th CSR Communication Conference, held in Vienna (Austria) in September 2017. The purpose of this paper is to critically reflect on the state-of-the-art in academic research on CSR communication...
Persistent link: https://www.econbiz.de/10012066903
Purpose: This study aims to examine how consumers use a moral reasoning process to defend preferred celebrity and celebrity brand images and specifically, the processes for supporting the celebrity’s comeback after a transgression. Design/methodology/approach: Study 1 measures consumers’...
Persistent link: https://www.econbiz.de/10012278847