When CSR-based identification backfires : testing the effects of CSR-related negative publicity
Sabine Einwiller, Bettina Lis, Christopher Ruppel, Sankar Sen
| Year of publication: |
2019
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|---|---|
| Authors: | Einwiller, Sabine ; Lis, Bettina ; Ruppel, Christopher ; Sen, Sankar |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 104.2019, p. 1-13
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| Subject: | Consumer-company identification | Consumer-company disidentification | Corporate social responsibility | Negative publicity | Corporate Social Responsibility | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.06.036 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012104881