The marketing advice published in professional accounting journals is compared with empirical research on client priorities and accountants′ marketing practices to date. The advice and client literature are found to be consistent in that both emphasise referrals, personal communications,...

Uses a response‐hierarchy approach as an integrative framework for a review of key issues and research in the field of export assistance. Following a discussion of the concept and role of export assistance, proposes a framework depicting a company′s adoption and evaluation of export...

Examines executives′ perceptions of the demand curve in the context of a multiproduct firm. Cluster analysis is used to develop an empirically‐based demand curve typology and relate it to various descriptors of the market environment. Examines the theoretical and managerial implications of...

The advantages and disadvantages of global marketing standardization are well documented. Managers, however, often view the standardization versus adaptation debate as a black and white issue. Yet there is an important middle ground which, for example, includes the use of standardized...

This paper presents an empirical study of the marketing practices of 23 subsidiary companies of a large US multinational, operating worldwide on a decentralised basis. Cluster analysis is used to derive four different classifications of companies, reflecting economic, cultural and competitive...

Aims to redress a research gap on green issues through its focus on consumer perceptions of environmental nuisances arising in a service setting (freight transport). Presents the results of the preliminary stage of a large‐scale study, which consisted of semi‐structured personal interviews...

The forecast revision process is shaped by the environment in terms of the nature of the revision activity and in terms of its perceived effectiveness. A study on forecast revision focuses on the variables that describe the market situation for a product and so shape the context within which...