Purpose – A large number of researchers and marketing textbooks see business marketing dominantly from the relationship marketing perspective. One can even talk about a “matrimony” of these domains; “RM=BM”. The Contemporary Marketing Practices studies, however, provide clear evidence...

Purpose: In a volatile marketplace, warehouse management is fundamentally contingent of changes in its supply network environment. Flexibility is therefore a key logistics issue in distribution centre management. This study probes into the nature of warehouse flexibility in a supply network...

Purpose: The purpose of this paper is to question the applicability of recent industry-derived terms such as “Big Data” (BD) and the “Internet of things” (IoT) in a supply chain managerial context. Is this labeling useful in managing the operations found in supply chains?...

Purpose: This study aims to consider the developing of strategic use of big data in association with long-linked physical goods supply focusing on risk management. Design/methodology/approach: Analysis is grounded on a case study of organizing the import of machine parts from Shanghai, China,...

A customer value-oriented approach is applied to analyze a case study of an ongoing project in rural Thailand to trace quality produce supplied to upmarket retail in the same country. Traceability, an organizational competence, is seldom in business practice as well as in the literature...

Purpose The purpose of this paper is to reveal the interdependencies involved and how interaction takes place in the context of a project organization as a network of academic and business actors. Design/methodology/approach This study focuses on relationships between business and academia and...

Purpose – This paper's aim is to develop an understanding of how responsiveness in a supply network may be approached from a combined relationship marketing (RM) and supply chain management (SCM) view in a complete seafood supply network context. Design/methodology/approach – The paper takes...

Purpose – The paper aims to explore the effects of geographic proximity among firms in value networks on service provision and service exchange. Design/methodology/approach – A case study of the offshore supply vessel shipbuilding and shipping cluster in the North-Western Møre region of...