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Keeping both the baby and the bathwater: scoping a new model of political marketing communication
Lloyd, Jenny
- In:
International Review on Public and Nonprofit Marketing
6
(
2009
)
2
,
pp. 119-135
Persistent link: https://www.econbiz.de/10008552309
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Marketing communications
Eagle, Lynne C.
;
Czarnecka, Barbara
;
Dahl, Stephan
; …
-
2021
-
Second edition
Persistent link: https://www.econbiz.de/10013182504
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