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The comments by Kruger (Kruger, M. W. 1987. Commentary—Steps toward mastering trade promotions. 147–149.) and Struse (Struse, III, R. W. 1987. Commentary—Approaches to promotion evaluation: A practitioner's viewpoint. 150–151.) describe some important concepts and issues involved in...
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During the early 1980s, a serious problem arose with the buckram used to bind our journals and books. The problem was brought to light by our readers, who complained that they were unable to read the lettering on recently bound journals, in particular in the relatively dim lighting of the...
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