This book tells the stories of a selection of successful small business enterprises. It is not an account of financial success or brand share, it is a collection of narratives about the journeys made by inspiring, determined, innovative individuals who have applied their passion and skills to...

Purpose: This paper aims to examine how a shopper’s level of psychological entitlement influences how consumers respond to different types of apology by a service provider. Design/methodology/approach: Two experiments were performed. Study 1 tests the hypotheses that entitled shoppers prefer...

Argues that a mission statement should contain goals, differentiation factors identify organisations’ aspirations and define the role of all stakeholder groups. Additionally they should establish the behaviour standards required to achieve the goals set out. David (1989) stated that every...

Suggests a number of features which characterize the manifestation of fair trade consumerism. Posits, however, that there are several problems which have hindered the translation of fair trade principles into consumer purchase behaviour. Discusses the issue that ecological marketing incorporates...

Asserts that the consumer power of children is growing in importance, as they represent a primary market that purchases its own products and services; an influential market that directs parental expenditures; and a future market. Aims to investigate and understand children’s knowledge and...

The introduction of competition within the National Health Service (NHS), with the purchasers having a degree of choice among providers, has raised a variety of issues for buyer-supplier relationships. Purchasers, especially GP fundholders, have power in relation to their provider in the sense...