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Marketing as mystification

Dholakia, Nikhilesh - In: Marketing theory 16 (2016) 3, pp. 401

Persistent link: https://www.econbiz.de/10011613593

Beyond influence : unraveling the complex tapestry of digital influencer dynamics in hyperconnected cultures

Gammarano, Igor de Jesus Lobato Pompeu; Dholakia, Nikhilesh - In: European journal of marketing 59 (2025) 1, pp. 21-58

Persistent link: https://www.econbiz.de/10015198468

Disconnected/connected : on the "look" and the "gaze" of cell phones

Reyes, Ian; Dholakia, Nikhilesh; Bonoff, Jennifer K. - In: Marketing theory 15 (2015) 1, pp. 112-127

Persistent link: https://www.econbiz.de/10011494441

The reshaping of Chinese consumer values in the social media era : exploring the impact of Weibo

Duan, Jingyi; Dholakia, Nikhilesh - In: Qualitative market research : an international journal 18 (2015) 4, pp. 409-426

Persistent link: https://www.econbiz.de/10011497140

Marketization and foucault

Özgün, Aras; Dholakia, Nikhilesh; Atik, Deniz - In: Global business review 18 (2017) 3, pp. 191-202

Persistent link: https://www.econbiz.de/10011745526

M-commerce : global experiences and perspectives

Dholakia, Nikhilesh (contributor); Rask, Morten (contributor) - 2006

"Based on research and practitioner-generated reports, this book focuses on the emergence and growth of mobile telecommunications and mobile commerce around the world. Each chapter examines a specific country in-depth, using a common integrative framework called the CLIP (communications,...

Persistent link: https://www.econbiz.de/10011726424

Indigenous marketing practices and theories in emerging economies : consumer behavior and retail transformations in India

Dholakia, Ruby R.; Dholakia, Nikhilesh; Chattopadhyay, Atish - In: Journal of business research : JBR 86 (2018), pp. 406-415

Persistent link: https://www.econbiz.de/10011855369

Redefining the bottom of the pyramid from a marketing perspective

Yurdakul, Dicle; Atik, Deniz; Dholakia, Nikhilesh - In: Marketing theory 17 (2017) 3, pp. 289-303

Persistent link: https://www.econbiz.de/10011824981

An empirical test of the balanced theory of port competitiveness

Hales, Douglas N.; Chang, Young-Tae; Lam, Jasmine Siu Lee; … - In: The international journal of logistics management 28 (2017) 2, pp. 363-378

Persistent link: https://www.econbiz.de/10011655332

Consumer choicemaking and choicelessness in hyperdigital marketspaces

Dholakia, Nikhilesh; Darmody, Aron; Zwick, Detlev; … - In: Journal of macromarketing 41 (2021) 1, pp. 65-74

Persistent link: https://www.econbiz.de/10012485418

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