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Multilevel influences on individual knowledge sharing behaviours : the moderating effects of knowledge sharing opportunity and collectivism

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Towards a transformative model of circular economy for SMEs

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A cross-national study of consumer spending behavior : the impact of social media intensity and materialism

Thoumrungroje, Amonrat - In: Journal of international consumer marketing 30 (2018) 4, pp. 276-286

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Foreign subsidiaries' relational strategic emphasis and performance implications amid environmental turbulence

Amonrat Thoumrungroje; Racela, Olimpia C.; Zhang, Man - In: Journal of Asia Business Studies 16 (2022) 4, pp. 618-638

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Enhancing export performance through proactive export market development capabilities and ICT utilization

Racela, Olimpia C.; Amonrat Thoumrungroje - In: Journal of global marketing 33 (2020) 1, pp. 46-63

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Unveiling internationalization decision-making of Burmese managers : a strategic cognition perspective

Amonrat Thoumrungroje; Racela, Olimpia C. - In: Journal of Asia Pacific business 21 (2020) 1, pp. 4-26

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Enhancing foreign subsidiaries' performance through relational ties, market- and nonmarket-based capabilities

Amonrat Thoumrungroje; Supara Kapasuwan - In: Journal of strategy and management 15 (2022) 2, pp. 287-302

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Linking SME international marketing agility to new technology adoption

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Consumer xenocentrism when domestic products are better

Amonrat Thoumrungroje; Diamantopoulos, Adamantios; … - In: International marketing review 41 (2024) 2, pp. 490-513

Persistent link: https://www.econbiz.de/10014524892

Foreign subsidiaries’ relational strategic emphasis and performance implications amid environmental turbulence

Thoumrungroje, Amonrat; Racela, Olimpia C.; Zhang, Man - In: Journal of Asia Business Studies 16 (2021) 4, pp. 618-638

Purpose: Grounded in strategic choice and resource-based views, this study aims to investigate the antecedents and consequences of relational strategic emphasis of foreign subsidiaries operating in Thailand. Four types of relational strategies were identified with associated differential...

Persistent link: https://www.econbiz.de/10012639654