Othman, Bestoon Abdulmaged; Harun, Amran; De Almeida, … - In: Journal of Islamic Marketing 12 (2020) 2, pp. 363-388
Purpose: With growing mobility in a globalized world and an estimate of more than 300 million people going on religious pilgrimages every year, various researchers have been focusing on pilgrimage-driven travel services. In this context and within the Islamic religious tradition, the...