Ürgüplü, Özlem; Yumurtacı Hüseyinoğlu, Işık Özge - In: International Journal of Retail & Distribution Management 49 (2021) 11, pp. 1481-1496
Purpose: The purpose of this study is to explore the impact of omni-channel capability (OCC) and consumer empowerment (CE) on customer satisfaction (CS). Design/methodology/approach: A paper-based questionnaire was employed to analyse the role of CE in omni-channel retailing (OCR) by using...