Purpose: Ambiguity has become a central concept in strategic communication research in recent years. This paper addresses three central deficits in the research to date. First, clarity-focused approaches and ambiguity-focused approaches are in opposition to each other, resulting in an...

Purpose: Although the market for communication consultancies has been booming worldwide for many years now, there are still only a handful of theoretical concepts and empirical findings pertaining to communication consulting. This is the fundamental starting point for this paper, which sets out...

Purpose – The purpose of this article is to provide a new perspective on the relationship between communication management as a strategic process and corporate strategy. Design/methodology/approach – This paper compares approaches of the prescriptive and the descriptive branch of strategy...