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A review of digital family businesses : setting marketing strategies, business models and technology applications

Saura, José Ramón; Palacios Marqués, Daniel; … - In: International journal of entrepreneurial behavior & research 29 (2023) 1, pp. 144-165

Persistent link: https://www.econbiz.de/10013553730

Digital marketing strategies based on the e-business model : literature review and future directions

Saura, José Ramón; Palos-Sanchez, Pedro R.; Correia, … - In: Organizational transformation and managing innovation …, (pp. 86-103). 2019

Persistent link: https://www.econbiz.de/10011950371

University incubators may be socially valuable, but how effective are they? : a case study on business incubators at universities

Bennett, Dag; Yábar, Diana Pérez-Bustamante; Saura, … - In: Entrepreneurial universities : exploring the academic …, (pp. 165-177). 2017

Persistent link: https://www.econbiz.de/10011603812

Activism in the digital age : social movements analysis using user-generated content in social media

Holgado-Ruiz, Laura; Saura, José Ramón; Rodríguez … - In: Advanced digital marketing strategies in a data-driven era, (pp. 99-122). 2021

Persistent link: https://www.econbiz.de/10012621970

Adapting digital strategies to a new era : a Delphi-based analysis in the fashion industry

López Muniesa, Rocío; Saura, José Ramón; … - In: Advanced digital marketing strategies in a data-driven era, (pp. 192-209). 2021

Persistent link: https://www.econbiz.de/10012621981

Do tourism applications' quality and user experience influence its acceptance by tourists?

Palos-Sanchez, Pedro; Saura, José Ramón; Correia, … - In: Review of managerial science : RMS 15 (2021) 5, pp. 1205-1241

Persistent link: https://www.econbiz.de/10012549742

Identifying key performance indicators for marketing strategies in mobile applications : a systematic literature review

Reyes-Menendez, Ana; Saura, José Ramón; … - In: International journal of electronic marketing and … 11 (2020) 3, pp. 259-277

Persistent link: https://www.econbiz.de/10012251135

Ethical design in social media : assessing the main performance measurements of user online behavior modification

Saura, José Ramón; Palacios Marqués, Daniel; … - In: Journal of business research : JBR 129 (2021), pp. 271-281

Persistent link: https://www.econbiz.de/10012509397

Advanced digital marketing strategies in a data-driven era

Saura, José Ramón (ed.) - 2021

"This book offers a holistic overview of the main applications and uses of data sciences in digital marketing strategies and business models, analyzing the new strategies that influence digital marketing and offering insights related to the creation of innovative data-driven and knowledge...

Persistent link: https://www.econbiz.de/10012612801

Towards a new era of mass data collection : assessing pandemic surveillance technologies to preserve user privacy

Ribeiro-Navarrete, Samuel; Saura, José Ramón; … - In: Technological forecasting & social change : an … 167 (2021), pp. 1-14

Persistent link: https://www.econbiz.de/10012798477