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Journal of the Academy of Marketing Science

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2013 AMS Conference - wine marketing track

Babin, Barry J. (contributor) - Academy of Marketing Science - 2012

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Deriving dynamic marketing effectiveness from econometric time series models

Horváth, Csilla (contributor); … - 2003 - [Elektronische Ressource]

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Suboptimality of sales promotions and improvement through channel coordination

Wierenga, Berend (contributor); Soethoudt, Han (contributor) - 2002 - [Elektronische Ressource]

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The role of schema salience in ad processing and evaluation

Loef, Joost (contributor); Antonides, Gerrit (contributor); … - 2002 - [Elektronische Ressource]

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Measuring short- and long-run promotional effectiveness on scanner data using persistence modeling

Dekimpe, Marnik G.; Hanssens, Dominique M.; Nijs, Vincent R. - 2003 - [Elektronische Ressource]

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Forecasting market shares from models for sales

Fok, Dennis (contributor); Franses, Philip Hans (contributor) - 2000 - [Elektronische Ressource]

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AMS review : official publication of the Academy of Marketing Science

Academy of Marketing Science - New York : Springer - 1.2011,1(März) -

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Membership directory / Academy of Marketing Science

Academy of Marketing Science - Ruston, LA - 2012/13 - 2017/18; damit Ersch. eingest.

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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023

Jeseo, Vincent (ed.); Allen, Juliann (ed.) - Academy of Marketing Science / World Marketing Congress …; … - 2024

Using Attribution Theory -- Marketing Strategies of Tham Sing Robusta Coffee in Thailand: SWOT IE and TOWS Matrix …The “soul” centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not … lose sight of its “soul”. This volume focuses on preserving the “soul” of marketing in a data-driven world where technology …

Persistent link: https://www.econbiz.de/10014495477