This report examines innovation in experiential services. These are serviceswhere the focus is on the experience of the … the content ofinnovation and the process of innovation including organisation for innovation.Studying innovation in … experiential services facilitates wider reflection on thesubject of service innovation.[...] …

-makers andpractitioners in their efforts to achieve service improvements, are:Innovation and new ways of working, including the role of … such as innovation and improvement. The work of the Fellows hasidentified significant gaps in available research and …