Given the slow growth of labor productivity in recent years, some have argued that the boost from information technology may have run its course Our analysis points to a less pessimistic conclusion While projections of economic developments are always difficult, our judgment is that "No, the...

In this paper we describe three types of applications of information technology in marketing. These are (1) applications that focus on improving the efficiency of marketing processes; (2) applications that focus on improving the effectiveness of marketing management; and (3) applications that...

This article analyzes the relationship between the usage of Internet-based technologies, different types of innovation, and performance at the firm level. Data for the empirical investigation originates from a sample of 7,302 European enterprises. The empirical results show that Internet-based...

In this paper we conceptualize the impact of information technology on marketing decision-making. We argue that developments in information technology affect the performance of marketing decision-makers through different routes. Advances in information technology enhance the possibilities to...

This book assesses the current status of the public utility deregulation movement in the United States.

Key economists for the government and for the Microsoft Corporation lay out their views on the key issues and then respond to the views presented by the opposing side.

This groundbreaking volume calls on policymakers and scholars to replace a static view of the Internet with a dynamic one that is flexible enough to permit the Internet to evolve and meet the changing needs of the future.