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Marketing to an aging population : selected readings
Schewe, Charles D. (contributor);  … - 1990 - 2. ed
Persistent link: https://www.econbiz.de/10000837247
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Journal of marketing
American Marketing Association - Thousand Oaks, CA : Sage Publishing; früher: Chicago, Ill.; … - 1.1936/37 -
Persistent link: https://www.econbiz.de/10000356867
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Journal of marketing research : JMR
American Marketing Association - 1964-: Thousand Oaks, CA : SAGE Publishing; 1964-2018: … - 1.1964 -
Persistent link: https://www.econbiz.de/10000356868
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The focus group research handbook
Edmunds, Holly - 1999
Persistent link: https://www.econbiz.de/10000664238
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Rated Tags as a Service-Konzept und Evaluierung
Kailer, Daniel - 2016
Persistent link: https://www.econbiz.de/10011471241
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Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
Wissenschaftlicher Interdisziplinärer Kongress für … - 2013
Persistent link: https://www.econbiz.de/10009782877
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The brand marketing book : creating, managing, and extending the value of your brand
Marconi, Joe - 2000
The right name is a good way to start -- Building equity in your brand -- Building brand loyalty -- When a brand gets into trouble -- Brand "personality" and extension positioning : a brand marketing casebook -- A crash course in brand marketing -- Brand marketing : today and tomorrow
Persistent link: https://www.econbiz.de/10011479614