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~institution:"American Marketing Association"
~institution:"Springer Fachmedien Wiesbaden"
~subject:"Social web"
~type_genre:"Sammelwerk"
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THE SElKATSUSHA AND THE FIGHT...
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Die neue Macht der Konsumenten
Rommerskirchen, Jan
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2020
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Power to consumers
Cauberghe, Verolien
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ICORIA <16., 2017, Gent>
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2018
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Integrating paradigms in a world where marketing is everywhere : AMA educators proceedings volume 29 : New Orleans, Louisiana, USA 23-25 February 2018
Goldenberg, Jacob
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Winter Marketing Academic Conference <2018, New …
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2018
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