Showing 1 - 6 of 6
The Internet creates opportunities for firms to leverage information technology to expand markets, increase efficiencies and raise profits. Users benefit through expanding their global search capacity for information and experiences. However, rapid expansion and increased complexity have created...
Persistent link: https://www.econbiz.de/10009482078
Conducting market research internationally adds to the complexity of the research task, when implementing an Australian business franchise system into international markets. The aim of this research is to investigate: ?Why and how do Australian companies perform international market research...
Persistent link: https://www.econbiz.de/10009482079
Despite growth of Australian business franchising into international markets, there is limited academic research regarding the implementation process of business format franchise systems extending into international markets. This paper examines the implementation process of four Australian...
Persistent link: https://www.econbiz.de/10009482217
The airport business is more competitive with substantial increased returns and performance. If we think of the airport as an organisation initially designed to deliver value for key stakeholders and their customers, the privatisation of an airport generates a radical change in the overall...
Persistent link: https://www.econbiz.de/10009482059
An integrated continuous improvement (CI) strategy is asserted to comprise an essential element of the struggle for many firms to maintain international competitive advantage (Bessant and Caffyn, 1997 and Chapman et al 2002). Development and maintenance of an integrated CI strategy is enhanced...
Persistent link: https://www.econbiz.de/10009482113
New products are unquestionably imperative for business sustainability and success. Firms need to maintain their competitive advantage, and a major determinant of sustaining competitive advantage is the ability of the firm to develop and launch successful new products. There are highly volatile...
Persistent link: https://www.econbiz.de/10009482114