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E-business issues, challenges and opportunities for SMEs : driving competitiveness
Cruz-Cunha, Maria Manuela (contributor);  … - 2011
1. Designing digital marketplaces for competitive advantage / Dinesh Rathi, Lisa Given -- 2. E-commerce systems for software agents / Emmanuel Tadjouddine -- 3. Enhancing the preparedness of SMEs for E-business opportunities by collaborative networks / Heiko Duin, Klaus-Dieter Thoben -- 4....
Persistent link: https://www.econbiz.de/10011726942
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E-business managerial aspects, solutions and case studies
Cruz-Cunha, Maria Manuela (contributor);  … - 2011
11. E-sourcing electronic platforms in real business / Luís Sampaio, José Figueiredo -- 12. Search engine marketing in …-business success and challenges / Huilien Tung ... et al. -- 16. The diffusion of internet technology in rural Minnesota / Susan Jones …
Persistent link: https://www.econbiz.de/10011727011
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Innovations in SMEs and conducting e-business : technologies, trends and solutions
Cruz-Cunha, Maria Manuela (contributor);  … - 2011
networks / Gongjun Yan, Stephan Olariu, Weiming Yang and Danda B. Rawat -- 8. E-marketing: towards a conceptualisation of a new … marketing philosophy / Hatem El-Gohary -- 9. Analysis of the variables which determine a good E-marketing strategy: the …. Market Research 2.0: an inclusive approach to understanding customers' needs / Lisa M. Given and Dinesh Rathi -- 11. E-marketing …
Persistent link: https://www.econbiz.de/10011727120