Models of shrouding predict that firms lack incentives to compete on add-on prices. Working with a large Turkish bank …

demand and imperfect targeting. We present two simple models of duopoly where firms choose prices and advertising. In times …This paper lays out an econometric strategy for estimating the effect of advertising on prices, by exploiting seasonal … of high demand for the product, a larger fraction of consumers who obtain an advertisements are interested in the product …

This paper examines incentives for exclusive distribution of content in the presence of advertising. A monopoly seller …-maximising choice, even when distributors also sell advertising airtime. When distributors are purely advertising-funded, however, non …-exclusive contracting may instead be preferred. Advertising revenues accruing directly to the content provider may also generate a …

We extend the persuasion game to bring it squarely into the economics of advertising. We model advertising as exciting … consumer interest into learning more about the product, and determine a firm's equilibrium choice of advertising content over … quality information, price information, and horizontal match information. Equilibrium is unique whenever advertising is …

dynamic oligopoly supply in which multi-product firms compete in prices and advertising budgets. We model the impact of … advertising on demand in a flexible way, that allows for the possibility that advertising is predatory or cooperative, and we …Restricting advertising is one way governments seek to reduce consumption of potentially harmful goods. There have been …

companies operating in more regulated sectors, as predicted. Using a model of supply and demand in the advertising market, we … not required to divest business holdings. We examine the evolution of advertising spending by firms over the period 1994 … advertising budget towards Berlusconi's channels when Berlusconi is in power. Indeed, we document a significant pro-Mediaset bias …

We find that advertising appears to have significant effects on investor flows at the industry, family and individual … fund level. At the industry level, flows are higher in months with more advertising dollars spent, even for non-advertising … families. At the family level, flows have a convex relation with advertising expenditures, similar to that for performance …

advertising does not bring about a large expansion of market demand at given prices and when it increases product differentiation … (thus allowing firms to command higher prices). In this case, the main impact of a ban on advertising is to reduce … equilibrium prices and thus increase demand. It is argued that this is more likely to happen in mature industries where consumer …

, consumers do not. Under non-comparative advertising a firm may signal its own quality. Under comparative advertising firms may … scenarios equilibria are revealing. Under comparative advertising the firms never advertise together which they may do under non …-comparative advertising. …