In this paper we conceptualize the impact of information technology on marketing decision-making. We argue that developments in information technology affect the performance of marketing decision-makers through different routes. Advances in information technology enhance the possibilities to...

This article analyzes the relationship between the usage of Internet-based technologies, different types of innovation, and performance at the firm level. Data for the empirical investigation originates from a sample of 7,302 European enterprises. The empirical results show that Internet-based...

Rede, in verkorte vorm uitgesproken bij de aanvaarding van het ambt van hoogleraar Marketing aan de Faculteit der Bedrijfskunde van de Erasmus Universiteit Rotterdam op 12 oktober 2001

Offshoring can reduce the production cost of an activity. At the same time, it can generate additional management costs. This paper develops a model explaining the main drivers of the efforts required to manage offshore activities. Results show that distance plays an important role in the...

In order to adequately respond to the challenges of the knowledge-based economy several firms adopt non-traditional organisational forms. These new organisational forms are characterised by their high degree of flexibility and adaptability, their customer focus, their process orientation and...