Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is …pt. I. Introduction/foundations -- pt. II. Pricing decisions and marketing mix -- pt. III. Special topics … Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research …

selection; and recent changes in handling, procurement, and marketing. …

European internet entrepreneurship. The effects of both the public promotion of venture capital investments as well as the …. The book contains a wealth of unique data on the failure of European internet ventures and draws several technology and …

This compelling book focuses on the global formation of the Internet system. It contests the common belief that the … Internet's adoption was inevitable and instead examines the social and economic processes that allowed to it to prevail over … Internet system -- 6. Internationalization and digital divide -- 7. Co-evolution : localization of the Internet system -- 8 …

Preface -- Introduction: The economics of the internet: an overview / Johannes M. Bauer and Michael Latzer -- Part II … Theoretical foundations -- 1. The industrial organization of the internet / Günter Knieps and Johannes M. Bauer -- 2. The internet … as a complex layered system / Stephen J. Schultze and Richard S. Whitt -- 3. A network science approach to the internet …