marketing system for organic grains in Alberta is poorly organized. This poorly organized system may hinder producers from … most suitable option to assist organic grain producers in Alberta. The judgment of appropriate marketing structure may well …

observation that although niche marketing is an accepted strategy in the marketing literature as a means to adaptive change, and … is not clear that the firms reported on in this study engaged in niche marketing as a planned strategy but rather came … beneficial to assisting the Canadian sector. Keywords: Niche marketing, strategic planning, adaptation flexibility JEL Codes: D81 …