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~institution:"Dublin Business School"
~institution:"Ekonomická univerzita v Bratislave"
~institution:"Erasmus Research Institute of Management"
~language:"eng"
~type_genre:"Non-commercial literature"
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Ekonomické rozhl'ady
Ekonomická univerzita v Bratislave
-
Bratislava : EU
;
anfangs: Bratislava : Vysoká Škola …
-
Nachgewiesen 19.1986 -
Persistent link: https://www.econbiz.de/10000504328
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2
DBS applied research and theory journal : an international academic collaboration
Dublin Business School
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Dublin, Ireland : DBS Library
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Volume 1 (2024)-
Persistent link: https://www.econbiz.de/10014505034
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3
Ekonomické rozhl'ady
Ekonomická univerzita v Bratislave
-
Bratislava : [Verlag nicht ermittelbar]
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Nachgewiesen 38.2009 -
Persistent link: https://www.econbiz.de/10011285736
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DBS business review : an international academic collaboration
Dublin Business School
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Dublin : DBS Library
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Vol. 1 (2017)-vol. 5 (2023)
Persistent link: https://www.econbiz.de/10011922081
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Deriving dynamic
marketing
effectiveness from econometric time series models
Horváth, Csilla
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812014
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Suboptimality of sales promotions and improvement through channel coordination
Wierenga, Berend
(
contributor
);
Soethoudt, Han
(
contributor
)
-
2002
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001639400
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The role of schema salience in ad processing and evaluation
Loef, Joost
(
contributor
);
Antonides, Gerrit
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001641687
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Measuring short- and long-run promotional effectiveness on scanner data using persistence modeling
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
;
Nijs, Vincent R.
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828619
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