study not only the number but also the type of citations that 659 marketing articles generated. We discern five citation …

For an academic, finding an audience is critical. However, finding an audience is not always easy for most marketing …, public policy, industry, or society in general. It finds that the academic audience for marketing research is: (1) often … under pressure, due to: (1) the difficult translation of academic marketing research to marketing education; (2) shifting …

In this paper we describe three types of applications of information technology in marketing. These are (1 …) applications that focus on improving the efficiency of marketing processes; (2) applications that focus on improving the … effectiveness of marketing management; and (3) applications that improve the strategic position of organizations within a marketing …

bijzonder Marketing Models aan de Faculteit Bedrijfskunde van de Erasmus Universiteit Rotterdam op 7 maart 2003 …

The integration of marketing and R&D is a major concern for companies that want to improve their new product … mechanisms, we found that housing marketing and R&D closer to each other and using an influential cross-functional phase review … intensively, having equal remuneration and career opportunities for marketing and R&D and using more cross functional teams are …

Marketing data appear in a variety of forms. An often-seen form is time-series data, like sales per month, prices over … review a few of these, focusing in particular on domains that have received considerable attention in the marketing …