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~institution:"EconWPA"
~person:"Coviello, Nicole"
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escalation bias
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marketing
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Coviello, Nicole
Armstrong, JS
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1
Escalation Bias: Does It Extend to
Marketing
?
Armstrong, JS
;
Coviello, Nicole
;
Safranek, Barbara
-
EconWPA
-
2005
tested this implication in a
marketing
context by conducting experiments on advertising and product-design decisions. Each …
Persistent link: https://www.econbiz.de/10005556531
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