This paper argues that advertising should be regarded as a transaction between a consumer and a firm that potentially … establish direct markets for advertising. The media is viewed as an intermediary that can channel advertising and allocate it … efficiently by screening consumers. This screening process may result in excessive prices of media products even in competitive …

image of the institutions of undergraduate education, are presented, by highlighting the importance of the advertising push …, for obtaining the desirable demand pull, which can be associated with the basic supply of undergraduate education, and …

maximizing advertising levels are derived and their properties analyzed, including the interplay of prices and advertising with …This paper develops a model of pricing and advertising in a matching environment with capacity constrained sellers …. Sellers' expenditure on directly informative advertising attracts consumers only probabilistically. Consumers who happen to …

A simple Ising spin model which can describe the mechanism of advertising in a duopoly market is proposed. In contrast … via standard Monte Carlo simulations that very simple rules and inclusion of an external field - an advertising campaign …

's location on the screen and relative ranking in the list of prices are important determinants of an online retailer's demand. We … information to make online purchases. These models predict that the responsiveness of a firm's demand to a change in its price … providing estimates of the demand for PDAs. Our results indicate that the number of competing sellers and both the firm …

Comparative advertising by one brand against another showcases its merits versus the demerits of the other. In a two … advertising configuration, firms compete as Cournot oligopolists. In the symmetric case, equilibrium advertising constitutes a … clear welfare loss. Equilibrium advertising levels and advertising expenditures decline with rising advertising costs …

An acceleration in the growth of communications bandwidth in use and a rapid reduction in bandwidth prices have not … robustly throughout the 1990s, but growth has not significantly accelerated in the second half of 1990s. Average prices for U … improvements in bandwidth growth and prices. Such a development could provide a significant additional impetus to aggregate growth …

to join all platforms. The main determinants of equilibrium prices are (i) the relative sizes of the cross …

change total advertising spending as a share of total economic output, nor did it change significantly total advertising …