Generic advertising raised fluid milk sales about 6.0 percent, or 18.1 billion pounds, between September 1984 and September 1997. Sales of cheese rose by about 6.8 billion pounds (milk equivalent) in the same period because of increased generic advertising. An assessment of 15 cents per...

Econometric analysis of price data indicates that the new beef grading standards adopted in early 1976 have accomplished one of their major objectives--the price differentials between quality-yield grade combinations have widened, but the overall demand for beef has not been affected.