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Corallo, Angelo (contributor); … - 2007

Digital business ecosystems : theoretical underpinnings -- The business ecosystem as a multiple dynamic network / Angelo Corallo -- The paradigm of structural coupling in digital ecosystems / Paolo Dini, Francesco Nachira -- The organizational dimension of digital business ecosystems -- The...

Persistent link: https://www.econbiz.de/10012419987

The internationalisation of mobile telecommunications : strategic challenges in a global market

Curwen, Peter J. - 2008

Based upon the very latest data available, the underlying premise of the book is that mobile telecommunications is such a fast-moving sector that operators are obliged to alter their international strategies as circumstances unravel without necessarily having a long-term master plan, and hence...

Persistent link: https://www.econbiz.de/10011850787

Research handbook on export marketing

Julian, Craig C. (contributor) - 2014

'The Research Handbook on Export Marketing provides a wealth of vital knowledge from scholars who are experts in their …. There has been a proliferation of research published in the area of export marketing in the last four decades. As research … and will act as a starting point for future research on export marketing. The Research Handbook on Export Marketing …

Persistent link: https://www.econbiz.de/10011851790

Handbook of research in international marketing

Jain, Subhash C. (contributor) - State of the Art of Research in International Marketing … - 2003

Presenting the challenges and opportunities ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing. The result of a sustained and lively dialogue among contributors from a variety of cultures, this volume gathers...

Persistent link: https://www.econbiz.de/10011851899

International marketing : modern and classic papers

Ryans, John K. (contributor); … - 2008

Daniel C. Bello and Ritu Lohtia (1995), 'Export Channel Design: The Use of Foreign Distributors and Agents', Journal of … Marketing Competencies and Export Performance', Journal of International Marketing, 9 (4), 82-110 -- Saeed Samiee (1998 … Communication Competencies in International Business Relationship Development', Journal of World Business, 37 (4), Winter, 256-65 …

Persistent link: https://www.econbiz.de/10011852217

Handbook on cross-cultural marketing

Brodowsky, Glen H. (ed.); Schuster, Camille P. (ed.) - 2020

Contents: Foreword / Jean-Claude Usunier -- 1 Introduction to the handbook on cross-cultural marketing / Glen H. Brodowsky -- Part I: Cross-cultural marketing themes and theories -- 2 cross-cultural marketing insights / Camille P. Schuster -- 3 glocalization: Companies' search for the right...

Persistent link: https://www.econbiz.de/10012294228

Contracts and trust in alliances : discovering, creating and appropriating value

Vlaar, Paul W. L. - 2008

Paul Vlaar contends that strategic alliances and other forms of cooperation, such as buyer-supplier relationships, joint ventures and offshoring initiatives, increasingly stand at the basis of competitive advantage. Although contracts and trust play a crucial role in such relationships, prior...

Persistent link: https://www.econbiz.de/10011850599

Strategic alliances, mergers and acquisitions : the influence of culture on successful cooperation

Meijer, Elise (contributor); Duysters, Geert (contributor); … - 2010

1. Strategic alliances and culture in a globalizing world / Rajesh Kumar and T.K Das -- 2. Why do international alliances fail? : some insights from culture and human social biology / Gert Jan Hofstede -- 3. Creating a supportive culture for corporate entrepreneurship : balancing creativity and...

Persistent link: https://www.econbiz.de/10011850717

Handbook of trust research

Zaheer, Akbar (contributor); Bachmann, Reinhard (contributor) - 2006

'This Handbook helps scholars account for more nuances and complications of the phenomenon of trust. But it is also a firm, intelligent reminder not to mutilate the phenomenon while crafting those accounts.' - Karl E. Weick, Academy of Management Review 'Given the number of special issues and...

Persistent link: https://www.econbiz.de/10011851039

Knowledge management and innovation in networks

Man, Ard-Pieter de (contributor) - 2008

As an ever-increasing amount of innovation takes place within networks, companies are collaborating in developing and marketing new products, services and practices. This in turn requires knowledge to flow across company boundaries. This book demonstrates how companies encourage this knowledge...

Persistent link: https://www.econbiz.de/10011851238