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Glebova, Ekaterina - 2024

"Services in Sport Management is a scholarly examination of the multifaceted intricacies of the sports industry. Encompassing core aspects such as event planning, facility management, marketing, and athlete representation, the book rigorously analyzes the dynamic landscape of sports management...

Persistent link: https://www.econbiz.de/10014635736

Research handbook on corporate social responsibility in sport

Anagnostopoulos, Christos (ed.) - 2025

"Christos Anagnostopoulos brings together a diverse range of leading experts in this comprehensive Research Handbook to examine how corporate social responsibility (CSR) in sport has grown from a fledgling concept to a robust field of research and practice. Highlighting sport's ability to...

Persistent link: https://www.econbiz.de/10015398202

Concise introduction to sports marketing

Cornwell, T. Bettina; Jahn, Steffen - 2023

"Our Elgar Concise Introductions are inspiring and considered introductions to the key principles in business, expertly written by some of the world's leading scholars. The aims of the series are two-fold: to pinpoint the essential concepts of business and management, and to offer insights that...

Persistent link: https://www.econbiz.de/10014322910

Handbook on the economics of sport

Szymanski, Stefan (contributor); … - 2006

This comprehensive Handbook provides a survey of all the major research areas in sports economics written by almost all of the active researchers in this field. It offers not only an accessible insight into the major findings of the literature but also presents some of the world's principal...

Persistent link: https://www.econbiz.de/10011852057

Recent developments in the economics of sport

Andreff, Wladimir - 2011

Garcia J. and P. Rodriguez (2007), The Demand for Football Pools in Spain: The Role of Price, Prizes, and the …-212. -- Aglietta M., W. Andreff and B. Drut (2008), Bourse et football, Revue d'Economie Politique, 118 (2), 255-296. -- Anderson D …, Pouvoirs, no. 1, varia (27 pages). -- Andreff W. (2007b), French Football: A Financial Crisis Rooted in Weak Governance …

Persistent link: https://www.econbiz.de/10012420118

Encyclopedia of sport management

Pedersen, Paul M. (ed.) - 2024 - Second edition

"This thoroughly updated second edition of the Encyclopedia of Sport Management is an authoritative reference work that provides detailed explanations of critical concepts within the field. Dynamic and multidimensional, this Encyclopedia encapsulates sport management through rigorous examination...

Persistent link: https://www.econbiz.de/10015072954

Trust and new technologies : marketing and management on the Internet and mobile media

Kautonen, Teemu (contributor) - 2008

Persistent link: https://www.econbiz.de/10011851049

Social marketing and advertising in the age of social media

Parker, Lukas (ed.); Brennan, Linda (ed.) - 2020

Contents: 1 Reinforcing the 'social' in social marketing / Lukas Parker and Linda Brennan -- So what is social marketing? -- What social marketing is not -- Book structure -- References -- Social marketing frameworks / Linda Brennan, Lukas Parker and Ella Chorazy -- Approaches to social...

Persistent link: https://www.econbiz.de/10012416732

Digital marketing strategy : create strategy, put it into practice, sell more

Lahtinen, Niko; Pulkka, Kimmo; Karjaluoto, Heikki; … - 2023

"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital...

Persistent link: https://www.econbiz.de/10014322905

A research agenda for digital transformation : multidisciplinary perspectives

Dong, John Qi (ed.); Verhoef, Peter C. (ed.) - 2024

"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Digital transformation has been fundamentally changing...

Persistent link: https://www.econbiz.de/10015072956