"Bringing together cutting-edge insights and critical perspectives, this Research Handbook advances the understanding of the development, dynamics, and different facets of entrepreneurial ecosystems. Structured around seven compelling themes, this Research Handbook examines the foundations, the...

"This timely Handbook examines the rapidly expanding research area of digital platforms and business ecosystems in the context of manufacturing industries. Chapters analyze core topics such as business model transformation, ecosystem design, and governance, offering an up-to-date overview of...

This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding brand management, the researcher's perspective on current tools...

Preface -- 1. Marketing rural tourism: experience and enterprise -- 2. Re-imagining rurality -- 3. The politics of place marketing -- 4. Rural firms -- 5. Tourists in rural settings -- 6. Rural residents and tourism -- 7. Evaluating the future.

"Carefully examining the challenges of meeting fast-developing consumer demands and preferences, this enlightening Handbook captures the difficulties involved in providing optimal service experiences. It provides invaluable theoretical guidance while emphasising the evolutionary nature of...

"Presenting a comprehensive and pragmatic view on challenges around sporting events, this timely Research Handbook examines the hosting of major sporting events and the impacts they can have on stakeholders. Looking beyond the host destination, it provides a wealth of conceptual analysis on the...

This important book, a successor volume to European Industries, brings together a number of in-depth and authoritative studies of key European industries, providing fascinating insights into their nature and characteristics

"This timely book offers an in-depth examination of the changing nature of work and the increasing production of waste in a crisis-ridden era dominated by climate change and worker precarity. Focusing on the future of work and workers, the book explores the crucial relationship between global...

The performance of Small and Medium-sized Enterprises (SMEs) has been a subject of continual interest to both researchers and practitioners. This enlightening book investigates the pitfalls which have affected the assessment of SME performance in much of the past research