"Carefully examining the challenges of meeting fast-developing consumer demands and preferences, this enlightening Handbook captures the difficulties involved in providing optimal service experiences. It provides invaluable theoretical guidance while emphasising the evolutionary nature of...

This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding brand management, the researcher's perspective on current tools...

Preface -- 1. Marketing rural tourism: experience and enterprise -- 2. Re-imagining rurality -- 3. The politics of place marketing -- 4. Rural firms -- 5. Tourists in rural settings -- 6. Rural residents and tourism -- 7. Evaluating the future.

"Presenting a comprehensive and pragmatic view on challenges around sporting events, this timely Research Handbook examines the hosting of major sporting events and the impacts they can have on stakeholders. Looking beyond the host destination, it provides a wealth of conceptual analysis on the...

This important book, a successor volume to European Industries, brings together a number of in-depth and authoritative studies of key European industries, providing fascinating insights into their nature and characteristics

Competitiveness and Tourism brings together the key scholarly articles which discuss the challenges of managing, maintaining and enhancing competitive tourism destinations. This authoritative title of articles covers service sector competition; conceptual models of tourism competitiveness; the...

This book elaborates a new dependent and localized growth theory based upon knowledge externalities by making two important contributions. Firstly, it elaborates the hypothesis that total factor productivity growth stems from pecuniary knowledge externalities that consist in the access to...

This multidisciplinary work explores ways of making environmental policy decisions in managing public goods and natural parks with the goal of maximizing economic benefits to society. The contributors to the volume seek the best strategies for improving the environmental sustainability and...