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of setting in market and marketing strategies. Lastly, it takes into account the emergence characteristics of new food …
Persistent link: https://www.econbiz.de/10005805046
present geographical indications as a powerful marketing strategy for competitiveness of the wine sub-sector in Republic of … descriptive analysis to make a relation between industrial property, marketing and competitiveness of wine sub …, supported by strong marketing strategy, should be considered as a risky process, if the legal protection of industrial property …
Persistent link: https://www.econbiz.de/10010882196
all participants of the agri-food chain are pressed to intensify marketing support of their goods. Aiming to reduce the … shopping behaviour and of development of competition, this study recapitulates main marketing trends on the food market in the …
Persistent link: https://www.econbiz.de/10005525267
marketing strategies. Such a strategy could concern food quality. In this case, three core areas influence consumers quality … information can be used to develop demand-oriented marketing activities (Kotler and Armstrong, 1994: 48). …
Persistent link: https://www.econbiz.de/10005060468
assist short and long-term marketing decisions. The economical basis of the model is the combinative use of two market …
Persistent link: https://www.econbiz.de/10009201366
We assessed the consumer welfare effects of two generic food miles labels: carbon dioxide (CO2) emission label and number of miles label. Using data from a choice experiment, our results generally suggest that a mandatory labeling policy for either type of label would have a positive welfare...
Persistent link: https://www.econbiz.de/10009201372
Executive Summary The Food Industry Center established the Supermarket Panel in 1998 as the basis for an ongoing study of the supermarket industry. Since 2000 the core of the Panel has been a random sample of stores drawn from the approximately 32,000 supermarkets in the U.S. that accept food...
Persistent link: https://www.econbiz.de/10005804744
Agribusinesses make long-term plant-investment decisions based on discounted cash flow. It is therefore incongruous for an agribusiness firm to use cash flow as a plant-investment criterion and then to completely discard cash flow in favor of batch profits as an operating objective. This paper...
Persistent link: https://www.econbiz.de/10005804787
This paper investigates the effect of competition in a market consisting of interlinked economic agents. In particular, the effect of increased competition from the surrounding markets is demonstrated. The presented work is an extension of the Bak-Sneppen model (Bak and Sneppen 1993). Here are...
Persistent link: https://www.econbiz.de/10005804815
More and more coffee-producing countries establish geographical indications (GIs) for their coffees. GIs are not only considered to be a useful tool for protecting an established reputation against misuse by imitators but also being a useful strategic tool to enter the growing specialty coffee...
Persistent link: https://www.econbiz.de/10005804834