between consumer confidence in the safety of food in general and consumer trust in particular institutions and organisations … study was to investigate to what extent general consumer confidence in the safety of food was related to consumer trust in …. The first aim of the study was to develop and validate a scale to measure general consumer confidence in the safety of …

to the product specific information asymmetry in the agrifood sector, the anonymity of the medium creates a lack of trust … increasing transaction costs to engage in e-commerce. This paper develops a trust model for electronic commerce in the agrifood … industry allowing for the analysis of trust determinants in traditional agrifood transaction relationships and their transfer …

diligence is a means to reduce perceived risks and uncertainties for businesses and create trust and confidence in the … framework assigns trust signals and control elements to the four process phases to be communicated during the process. …

on the extent to which consumers trust such signals to be indicative of quality or safety, which in turn depends on the … relationship between trust in food safety information provided by national food standards agencies (NFSAs) and the EU Food Safety … are more interested in food produced in their own country. This, coupled with consumer trust in a strong, and independent …

Against the background of diverse food scandals this article investigates the role of trust as a determinant of … consumer behaviour in Germany. As empirical analyses indicate the impact of trust on consumer behaviour in a quotidian and … presumably safe setting is to be neglected. In the environment of a food scandal, however, trust proves to be a crucial element …

Lack of consumer trust and communication strategies are probably the main determinants of information failure in modern … Italian respondents using both a web and a traditional mail survey. Reading preferences, willingness to pay and trust towards … receiving food-related information is influenced by trust towards the type of publisher, which plays also a key role in market …

starting point, present paper examines the role and impact of two (affective and cognitive) dimensions of trust in two POs … to our findings we can state that trust has key role in POs and it has - statistically proved - influence on group …