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Attitudes, preferences, and intentions of German households concerning participation in peer-to-peer electricity trading
Hackbarth, André; Löbbe, Sabine - 2018
models to identify consumer motivations for participating in P2P electricity trading and develop implications for marketing … most valuable target groups for P2P electricity trading marketing strategies of municipal utilities first and foremost … that the marketing efforts should to a special degree take peer effects into account, as they are found to wield great …
Persistent link: https://www.econbiz.de/10011974304
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Marketing and competition in the information age : proceedings of the 28th EMAC conference, May 11 - 14, 1999, Humboldt University Berlin
Hildebrandt, Lutz (ed.) - 1999
Persistent link: https://www.econbiz.de/10001530954
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Neuromarketing
Nufer, Gerd; Wallmeier, Miriam - 2010
durch den technologischen Fortschritt in der Medizin wichtige Erkenntnisse für das Marketing liefern, insbesondere Einblicke …
Persistent link: https://www.econbiz.de/10009521941