One of the major contributions of the IMP approach to international marketing has been the concept of interaction …. Often concepts that in international marketing are treated as discrete, are in fact interrelated if the notion of … both the network paradigm and the application of marketing in the international domain. They are also discussed in relation …

explains why it is important in international marketing to conduct research into business opportunities at the BOP in … development and testing in international marketing to cater for emerging and growing markets. …