In order to make a consistent selection of top OSM providers per country, we used three sources of data: Alexa country ranks, Similarweb country ranks within the "Social Media" category, and APPlyzer ranking data collected from the Apple and Google app stores. A fourth source, Apptopia, was used...

The following section describes the results of the stakeholder survey with six types of relevant stakeholders: B2B clients (14), local intermediaries (13), global intermediaries (11), consumer organisations (3), advertisers' organisations (8), and academics (4). OSM providers were also contacted...

To arrive at a selection of top OSM platforms in Europe, the proportion of total traffic (number of visits) coming from each of the EU28 Member States, plus Norway and Iceland, was calculated for all unique websites that are present in the 30 country fiches, thus ensuring the inclusion of all...

One of the main objectives of the Online Social Media study is to identify which are the most common practices to which the consumer is exposed on Online Social Media (OSM) platforms and, amongst those, the ones that raise issues of compatibility with consumer legislation. The present legal...