the concept of brand? And if so, how do copyright and trademark institutions work together to stimulate and promote … allow the appropriation of a meaningful good also confer a brand on it, identifying its sources. This leads to mixed …

, taking into account brand familiarity, branding and distribution strategy as explanatory variables for the possible dilution … quality than the other products a brand currently sells, in the category of the pre-existing brand (Magnoni and Roux, 2008 … category called Masstige, which stresses that the prestige brand targets a mass market (Silverstein and Fiske, 2003; Danziger …

The research proposes a methodology allowing both the construction of a brand personality scale and the test of the … ability of the scale to predict brand choice. A brand personality scale is developed and tested via exploratory and … confirmatory analyses. A brand personality structure composed of 12 facets is uncovered and allows clearly differentiating brands …

This paper focuses on the interaction between gender discrimination and household decisions. It develops a general … are assumed to decrease the time that parents spend on their children. The model shows that gender discrimination may … gender discrimination. An increase in the discrimination level implies a related decrease in fertility, women's participation …

Much of the gender inequality in the labour market is brought about by women's dual role as worker and (potential … first section discusses various gender-equality models which imply different ways of organising, for example, childcare …, parental leave and flexible working time. Sections two and three look at gender inequalities in labour market outcomes and …