Among the abundant literature devoted to Adam Smith's complete works, there has been a relative lack of interest in the Lectures on Rhetoric and Belles Lettres, especially from historians of economic thought. I want to show that this youth's work is essential in understanding Smith's conception...

In this paper we investigate the properties of simple rules for reappointment aimed at holding a public official accountable and monitor his activity. The public official allocates budget resources to various activities which results in the delivery of public services to citizens. He has...

This paper compares the effects of anti-tobacco ad parodies and visual cigarette package warnings on emotional and cognitive responses of young adults. The findings indicate that graphic-only ad parodies can compete with warnings in their attempt to damage consumers' attitude toward tobacco...

First stage of research on the effects of anti-tobacco brand spoof ads on the consumer, this paper proposes an exploratory study of netnographic inspiration of the comments left on YouTube by individuals freshly exposed to anti-tobacco brand spoof ads. The results show that anti-tobacco brand...

Nous montrons que des publicités sur internet non traitées en vision centrale sont tout de meme mémorisées et ont un impact sur l'attitude à l'égard de la marque, alors que les sujets n'ont pas conscience de les avoir vues. Ces effets tiennent 8 jours en mémoire si les messages ont été...

Comment les publicitaires inventent-ils les bannières sur internet : le rôle des dialogues internes, de l'auto-évaluation et de leurs théories implicites de la communication. Une étude empirique qualitative sur la créativité des publicitaires.

The article focuses on factors that affect individuals' effort to regain their employment. Despite the importance of getting people back to work, we do not yet know as much about factors that hinder such efforts. The research that is described in this article looked at two such factors: whether...