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Strategies in sports marketing : technologies and emerging trends

Alonso Dos Santos, Manuel (ed.) - 2014

sport event to a sponsoring brand: vision of the sport tourist / Cristina Aragonés-Jericó -- The role of sports marketing in … highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies …-Moreno, Vicente Añó-Sanz, David Parra-Camacho -- Sport events as a tool for city marketing: the case of the Spanish swimming master …

Persistent link: https://www.econbiz.de/10011728007

Distributed multimedia databases : techniques and applications

Shih, Timothy K. - 2003

In the last few years, we have observed an explosive growth of multimedia computing, communications, and applications. This revolution is transforming the way people live, work, and interact with each other and is impacting the way business, government services, education, entertainment and...

Persistent link: https://www.econbiz.de/10011726005

Encyclopedia of database technologies and applications

Rivero, Laura C. (contributor); Doorn, Jorge H. (contributor) - 2005

This encyclopedia is a wide-ranging collection of diverse coverage of topics related to database concepts, technologies, and applications. It provides an overview of the state-of-the-art of classical subjects and has contributions from over 175 international researchers from 33 countries, more...

Persistent link: https://www.econbiz.de/10011726069

Handbook of research on innovations in database technologies and applications : current and future trends

Ferraggine, Viviana E. (contributor); … - 2009

Section 2. Logical modeling -- 19. Object-Relational Modeling -- 20. Concept-Oriented Model -- 21. Database Reverse Engineering -- 22. Imprecise Functional Dependencies -- 23. Horizontal Data Partitioning: Past, Present and Future -- 24. Database Support for Workflow Management Systems -- 25....

Persistent link: https://www.econbiz.de/10011726187

Selected readings on database technologies and applications

Halpin, T. A.. (contributor) - 2009

-- 6. A database project in a small company (or how the real world doesn't always follow the book) / Efrem Mallach -- 7 …

Persistent link: https://www.econbiz.de/10011726543

Web-powered databases

Taniar, David (contributor); … - 2003

This book provides a snapshot of current research and development activities in the area of Web or Internet databases. Its content supplies potential answers to many questions that have been raised regarding database accesses through the Web. The book also provides a number of case studies of...

Persistent link: https://www.econbiz.de/10011726710

Constructing self-discovery learning spaces online : scaffolding and decision making technologies

Hai-Jew, Shalin (contributor) - 2012

"This book raises awareness of the strategies supporting self-driven learner efficacy on a number of site types, educating readers about self-discovery learning and what learners need in terms of scaffolding to help them make the right decisions, assess their own level of learning, vet...

Persistent link: https://www.econbiz.de/10011727226

Successful customer relationship management programs and technologies : issues and trends

Eid, Riyad (contributor) - 2012

1. Effective implementation of sales-based CRM systems: theoretical and practical issues / George J. Avlonitis and Nikolaos G. Panagopoulos -- 2. The goals of customer relationship management / Ronald E. Goldsmith -- 3. Global account management (GAM): creating companywide and worldwide...

Persistent link: https://www.econbiz.de/10011727359

Cases on consumer-centric marketing management

Jham, Vimi (ed.); Puri, Sandeep (ed.) - 2014

Understanding consumer behavior through mental accounting: evidence from Turkish consumers / Tugba Ucma, Ali Naci Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika Sood -- A line in water: a case of customer...

Persistent link: https://www.econbiz.de/10011727810

Handbook of research on effective marketing in contemporary globalism

Christiansen, Bryan (ed.); Yildiz, Salih (ed.); … - 2014

"This book provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition, presenting intensified globalization scenarios, shifting demographics, and rapid innovations in technology and...

Persistent link: https://www.econbiz.de/10011728057