"This book presents insights into marketing strategies and tactical perspectives in both large and small enterprises, exploring case studies, contemporary research, and theoretical frameworks in effective business management"--Provided by publisher.

"This book brings together the best practices for entry and expansion of global brands into Islamic countries and is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company"--Provided by publisher

"In the current business landscape, many business firms compete in one project and cooperate in another related project, and they do so at the same time. Even more interesting is that certain members of these firms are involved in both projects. This book examines this new business...

"This book deals with risk management in enterprise network formations, stressing the importance of risk management in enterprises organized in networks followed by the presentation of the researcher suggested approaches which most of the time emphasizes in a supply chain"--Provided by publisher.

"This book focuses on issues related to relationships among members of global supply chains, addressesing three important aspects of global supply chain relationships: supply chain integration and collaboration; outsourcing and offshoring of production; and recent growth in supplier...