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"Advertising, just like medicine and engineering, is a universal discipline of study, providing insight into understanding the business process anywhere in the world. Ideally, due to its universal nature, that is how advertising should be taught. For decades, marketers and advertisers have...
Persistent link: https://www.econbiz.de/10011727376
Understanding consumer behavior through mental accounting: evidence from Turkish consumers / Tugba Ucma, Ali Naci Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika Sood -- A line in water: a case of customer...
Persistent link: https://www.econbiz.de/10011727810
Discusses the complex relationship between technology and youth culture, while outlining the details of various online …
Persistent link: https://www.econbiz.de/10011727069
media studies, cinema, advertising, public relations, religion, food tourism, art, sports, technology, culture, marketing …Transformation of entertainment culture throughout society and history / Ebru Karadogan Ismayilov, Gozde Sunal … relations profession and public relations practitioners in the context of entertainment culture in Turkish TV series / Hilal …
Persistent link: https://www.econbiz.de/10011728051
E-commerce policy and indigenous culture and values -- E-commerce and organizational culture -- Business to consumer e …
Persistent link: https://www.econbiz.de/10011726019
1. The meaning of culture in online education / Chun-min Wang, Thomas Reeves -- 2. Challenges to implementing e …-cultural understanding / Youmei Liu -- 4. Africa education perspectives on culture and e-learning convergence / Wanjira Kinuthia -- 5 …
Persistent link: https://www.econbiz.de/10011726142
politics and culture"--Provided by publisher. … / E. Sangai Mohochi and D. Ndirangu Wachanga -- 14. Mediating identity and culture: Nigerian videos and African immigrants … -- 18. An agent for change: the Internet is setting new agendas in China / Jiafei Yin …
Persistent link: https://www.econbiz.de/10011727113
1. Local milieu in developing China's cultural and creative industry: the case of Nanluoguxiang in Beijing / Jici Wang … ... [et al.] -- 2. Australian businesses in China: strategies to overcome the cultural gap / Mona Chung and Jane Menzies -- 3 …. Study on cultural commercialization and public consumption: the case of China / Yuhong Li, Jingyuan Zhao, and Han Weixi -- 5 …
Persistent link: https://www.econbiz.de/10011727341
young immigrant learners / Cate Crosby -- "I'm not from the dominant culture!": instructional practices for teachers of …
Persistent link: https://www.econbiz.de/10011727918
culture on cognitive strategies and professional methodologies"--Provided by publisher. …Culture of development and developmental capacity of states: the Korean case / M. Mustafa Erdogdu -- Modifying culture … organizations / Ben Tran -- Culture-based creativity in the regional strategy of development: is Russia in game? / Oxana Karnaukhova …
Persistent link: https://www.econbiz.de/10011728168