"This book is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding"--

"This book focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies"--

Marketing and branding initiatives for local food and tourism identity of Terengganu, Malaysia / Mohd Hairi Jalis -- The role of tour operators in destination tourism marketing in Malawi / James Malitoni Chilembwe, Victor Ronald Mweiwa, Elson Mankhomwa -- Perception of inbound tour operators of...