Socially Responsible Investing (SRI) enjoys a large consensus and is often presented as being able to conciliate finance and sustainable development. Actually, the SRI market share stays low (slightly more than 10%), not to say very low if we consider only “Core SRI” (very few percent). Its...

In this paper, we use online search engines and archive collections to examine the popularity of socially responsible investing (SRI) in newspapers and academic journals. A simple content analysis suggests that most of the papers on SRI focus on financial performance. This profusion of research...