Multicultural marketing is a strategic priority area for most companies in emerging consumer markets (ECMs). We develop a new conceptual framework that demonstrates how two processes influence the effectiveness of multicultural advertising, namely similarity and corporate social responsibility...

Purpose – While fierce global competition has negative environmental and social impacts and may lead large companies to act irresponsibly, corporate social responsibility (CSR) academic literature, especially stakeholder theory, pays little attention to competition and market pressure. It only...

Corporate social responsibility seems to be a relatively recent phenomenon for companies and their partners. Many scholars consider it as a fashion. However, we cannot ignore its historical roots. Many companies, especially in industry, developed social and environmental policies and practices a...

We use the two main theoretical perspectives analyzing traditional accounting disclosure : the firm as a nexus of contracts and agency theory on the one hand, and neo-institutional and legitimacy theory on the other, in order to assess the environmental and social reporting practices and the...

We adopt a framework of vertical differentiation (i.e. differentiation by quality) to study the issue of Corporate Social Responsibility (CSR). We develop a model of duopoly in a two‐country setting, in which firms choose the country of location, the level of CSR and finally compete in the...

Purpose this study focuses on the policy of Corporate Social Responsibility (CSR) launched in the chemical industry in the 1980s and known as “Responsible Care”. The debate surrounding this issue prompts us to question the ever-changing nature of this policy and the way to measure the...

Socially Responsible Investing (SRI) enjoys a large consensus and is often presented as being able to conciliate finance and sustainable development. Actually, the SRI market share stays low (slightly more than 10%), not to say very low if we consider only “Core SRI” (very few percent). Its...

Using the event-study methodology and multivariate regressions, this paper examines the intensity of media coverage, its determinants and its marginal effect on stock returns following chemical disasters. To do this, we build an original dataset of chemical explosions that occurred worldwide...

Companies in the mining and oil and gas (MOG) industries operate in diverse institutional contexts, including developed and developing countries. The companies face significant environmental and social challenges ranging from pollution to community relation issues and must adhere to the...

Key international agreements and general references require large companies to support the core social and environmental values within their sphere of influence. According to this “messianic” approach to their responsibility, they are supposed to spread responsible practices within their...