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~institution:"Institute of Practitioners in Advertising <London>"
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Institute of Practitioners in Advertising <London>
World Advertising Research Center <Henley-on-Thames>
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Marketing in the era of accountability : identifying the marketing practices and metrics that truly increase profitability
Binet, Les
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Field, Peter
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2007
Persistent link: https://www.econbiz.de/10003456673
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Brand immortality : how brands can live long and prosper
Pringle, Hamish
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2008
Persistent link: https://www.econbiz.de/10013530635
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