Diversification of consumers’ demand and environmental concerns are at the origin of a trend towards short marketing …’ motivations for choosing these types of marketing chains and/or the “traditional” ones. To this purpose, a theoretical model of … marketing chain choice is developed, and a multivariate probit model of organic farmers’ choice of the marketing chain is …

A lack of agricultural marketing facilities is generally seen as one of the major obstacles to agricultural development … commercial production, the well-developed marketing system, and off-farm employment opportunities in South Africa. This paper … studies the effect of the institution of an organized marketing system in Ciskei on the level of agricultural production. This …

The grain sector plays a crucial role in China's agriculture. The government has intervened heavily in grain marketing … free markets, but consumers are still heavily subsidized in food consumption. Grain marketing will be further liberalized …

first describes the objectives of melon farms operating under the marketing strategy of agricultural cooperatives and …

consuming countries, demand-driven attributes, product differentiation and promotional marketing as most determining factors for …

The marketing of coffee through group-based, certified market channels is often promoted by governments and donors as a …